1. Executive Summary 1. 1 Business Invention
Korean Bibimbap. a new eating house that is featured by healthy Korean nutrient purposes to supply white-collar workers with convenient service and concern leisure under the aid of e-commerce and efficient direction. The chief features of Korean Bibimbap is as follows.
? Korean Bibimbap is set up as a eating house merchandising healthy Korean repast sets at an acceptable monetary value. Nowadays white-collar workers are faced with a quandary on where to hold dinner. On the one manus. despite the bargain rate of nutrient in staff canteen. some white-collar workers have been fed up with its disgustingness. On the other manus. many white-collar workers besides complain that they can’t afford the nutrient in eating house because of its high monetary value. Combined with high emphasis and long clip of work. such a dilemme now has contributed to many wellness jobs in white-collar workers. Based on the analysis of this state of affairs. Korean Bibimbap will supply healthy Korean nutrient in varied monetary values and an agreeable environment for white-collar workers to bask.
? Following the tendency of e-commerce. Korean Bibimbap will utilize a electronic system including website and incorporate direction system for chance background. Customers can non merely come to the existent store for dinner but besides topographic point order through the cyberspace. It deserves to be mentioned that on-line order service is still at its primary phase of development in China. This system will convey every bit much convenience as possible to consumers and in return expand the concern of Korean Bibimbap.
2. Mission and Vission
Our first duty is to supply every clients healthy nutrient at a just monetary value every bit good as the pleasance of eating. We will do certain that every consumer receives a warm welcome on walking in our eating house. We value employee’s active attempts on conveying wellness every bit good as pleasance to clients. and on distributing healthy diet civilization to the universe. We would wish to fall in custodies to progress and withdraw as one with the development of our eating house. By working closely. we can pave the manner for a better chance of our eating house.
1. 3 Food Stucture
As its name suggests. at the start-up phase the chief nutrient provided in my eating house is Korean Bibimbap sets. changing in assortment and monetary value. Korean Bibimbap will utilize advanced equipments to fix and hive away nutrient stuff on big graduated table without impacting the spirit and nutrition of Korean Bibimbap. More over. some particular serpents will besides be offered as a complement to deversification of nutrient. At the enlargement stage. Korean Bibimbap will add more nutrient lines to the menu list. 1. 4 Market Analysis
The eating house market is a competitory market with low entry barriers. where new eating houses emerge quickly and vie with the bing 1s. Base on the SWOT analysis. a successful eating house should hold both typical nutrient and high quality service at least. Besides. exposure to lage Numberss of nomadic population besides accounts for the success of some celebrated eating house. To take all these into consideration. Korean Bibimbap decides to aim on white-collar workers in International Trade Center in Beijing.
The direction squad chiefly comprises five parts: administrative section. selling section. human resource section. fiscal section and buying section. each of which has its specific duties. Periodically. Korean Bibimbap will hold forces developing. particularly for these senior directors and bit by bit set up a comprehensive preparation system. At the same clip. Korean Bibimbap will beef up and hone information direction system on different degrees. so as to ease the smooth and efficient operation.
1. 6 Financial Planning
Entire investing for the first twelvemonth is one million. which comprises 0. 7 million from partnerships and 0. 3 million of bank loan. At the early phase. Korean Bibimbap has to pay regular involvements to investors every month. At the 2nd twelvemonth. Korean Bibimbap will hold paid off all the debts and go on to run the concern with acculmulated capital.
7. Hazard Analysis
Major jobs may come from the possible pandemic eruption. some resistless natural factors. external large-scale maligant competition. direction hazard. fiscal hazard and policy hazard. In order to minimise the negative effects of possible jobs and hazards. Korean Bibimbap will hold particular preparation on relevent staff to better their ability to foretell and hedge hazards.
1. 8 Decision
In short. Korean Bibimbap is a eating house combined with healthy nutrient and advanced direction. aiming on the white-collar workers. With the joint attempts of all staff. Korean Bibimbap will hold a good market chance and farther development in the hereafter.
2. Business Description
1. General Descriprion of the Business
Korean Bibimbap is a new eating house featured by wellness and convenience. taking to supply white-collar workers with convenient service and concern leisure under the aid of e-commerce and efficient direction.
? Target Consumers
More frequently than non. white collar workers is more likely to eat out. For modern white-collar workers. they lay more accent on both convenience and nutrition. At the same clip. they are besides funny about alien spirit and attach importance to delectability of nutrient. They besides don’t have excessively much economic job. so medium priced Korean Bibimbap will non do them waver excessively much.
? Site Choice
Because the mark clients of Korean Bibimbap are white-collar workers. the location is eventually decided as International Trade Center. which is known as one of the biggest office edifice countries.
? High Quality Services
All the staff have to be energetic and enthusiastic immature people. who will hold united preparation class about supplying good service and should be interested in. if non familiar with. Bibimbap civilization. Various characteristic services will be offered from the clients come ining Korean Bibimbap till their going. Furthermore. Korean Bibimbap will supply convenient on-line reserve and take-away services.
2. Industry Background
As a traditional industry. the eating house industry has played of import functions in the economic development. In the long term. the strong growing of eating house industry will go on. There are two major grounds as follows:
? Although There are many eating houses in Beijing. the sum of people eating out is still a little proportion of the entire population. With the farther development of economic system. there will be still great potency for new eating house to win nice net incomes.
? From the position of demand. people will attach more importance to diversified. healthy and choice nutrient. These demend will lend to the farther development of the eating house industry.
In coclusion. the eating house market is a competitory market with low entry barriers. where new eating houses emerge quickly and vie with the bing 1s. However. there is still great infinite for new eating houses every bit long as operators make attempts to set up their ain characteristics and better the quality of service.
3. Goals and Potential
To convey wellness and felicity to the universe.
To convey wellness by supplying delightful nutrient ; To convey felicity by supplying better services.
? Core values
Our first duty is to supply every clients healthy nutrient at a just monetary value every bit good as the pleasance of feeding.
We will do certain that every consumer receives a warm welcome on walking in our eating house. We measure our work against how much satisfaction our consumers get from our services. The satisfactory smiling of clients will be our best encouragement forward.
Enthusiasm and Dedication
It is the enthusiasm and dedication of our employees that keeps our eating house traveling and spread outing. We value employee’s active attempts on conveying wellness every bit good as pleasance to clients. and on distributing healthy diet civilization to the universe.
We would wish to fall in custodies to progress and withdraw as one with the development of our eating house. By working closely. we can pave the manner for a better chance of our eating house.
4. Singularity of Merchandise
The typical nutrient of Korean Bibimbap is featured by its nutrition and convenience. On the one manus. Bibimbap is alimentary nutrient with low Calories. for the chief ingredients of Bibimbap are assorted veggies. Compared to KFC and other sort of culinary arts. Bibimbap lays more accent on nutrition and wellness. Harmonizing to latest survey. Korean chilli paste can excite the roof of the mouth of people and in some sense better the unsusceptibility of people. On the other manus. Bibimbap is besides a delightful and convenient nutrient to be offered at a short clip. While runing the concern. we will fix some ingredient in big numer beforehand and usage particular equipment to hive away them. As Korean Bibimbap becomes stronger. more nutrient series will be added. like Korean barbeque. to the bill of fare of eating house.