Country Road Limited


CR currently has a strong brand reputation and continues to grow by opening new stores and currently operating in prime retail locations across Australia, New Zealand and South Africa. The report begins with exploring CR’s internal and external environment and assessing CR’s overall strategic position in the Australian retail environment.

Also the report provides an accounting analysis, which identifies CR’s performance, financial strengths and inherent risks using financial analysis. This analysis highlights the company performance during the past three years and compares it with CR’s competitor (Oroton Group) by conducting time-series and cross-sectional analysis. Moreover, the report conducts forecasting and evaluates the value of the company. The evaluation focuses on estimating future performance of CR by applying assumptions based on CR’s performance in the current environment.

Lastly, sensitivity and scenario analysis is performed to estimate CR’s future performance in three possible market conditions. This material based upon information that we consider being reliable, but does not warrant its completeness or accuracy, and should not rely upon as such. Assumptions, opinions and estimates constitute our judgement as of the date of this material and are subject to change without notice. Past performance is not indicative of future results. This material is not intended as an offer or solicitation for the purchase or sale of any security of financial instrument.

This material does not take into account your particular investment objectives, financial situations or needs and is not intended as a recommendation. Before acting on any recommendations in this material, you should consider whether it is suitable for your particular circumstances and, if necessary, seek professional advice. This investment analysis report was prepared from the sources listed in bibliography. All rights are reserved by 2010. is a registered trademark under the group, The Retail Industry & its Prospects Retailing is divided into 14 specific categories each housing specific products and services.

This report will focus particularly on ‘Clothing, Footwear and Accessories’, which are CR’s main product lines. Current & Future Overview Typically, the economy’s performance is a major platform for Clothing and Footwear retailers as switching, alternatives, substitutes for high-end and discretionary items are always the first to be avoided during an economic crisis. Since the global financial downturn in late 2008, retailing has since delivered negative growth. Employment within the sector, the ‘second largest single employer within Australia’, also fell by 6% in 2009.